The role of financial behaviour, financial literacy, and financial stress in explaining the financial well-being of B40 group in Malaysia
Rahman · Isa · Masud · Sarker · Chowdhury — Future Business Journal 7:52, 2021
Thesis
For lower-income households, what you do financially matters more than what you know. Financial behaviour is the strongest predictor of financial well-being, financial stress is a strong negative, and financial literacy — the usual policy favourite — is the weakest of the three. Stress also corrodes well-being indirectly by driving bad behaviour.
Method
- Survey of 412 usable responses from Malaysia's B40 (bottom-40% income) group in Klang Valley (the Kuala Lumpur metro).
- PLS-SEM structural equation modelling (SmartPLS 3.3.2) — builds a path model: financial literacy, behaviour, stress → financial well-being, with behaviour also tested as mediator.
- Standard battery: reliability (Cronbach's α, CR), validity (AVE), collinearity (VIF 1.06–1.19), bootstrapped significance.
Key findings
- Financial behaviour → well-being: β = 0.333 (p < 0.01) — the largest path in the model.
- Financial stress → well-being: β = −0.256 (p < 0.01) — stress is the second-strongest force and it's negative.
- Financial literacy → well-being: β = 0.165 (p < 0.001) — positive but roughly half the effect of behaviour.
- Stress → behaviour: β = −0.353 (p < 0.01) — stressed people behave worse; behaviour mediates about a third of stress's total damage (indirect β = −0.118).
- Literacy → behaviour: β = −0.027, not significant — knowing more did not translate into behaving better in this population.
- Balanced budgets (income vs expenditure) and stress management, not knowledge, are the levers the model points to.
Limitations
- One city (Klang Valley), one country, one income stratum — generalization beyond B40/developing-economy contexts is speculative.
- Cross-sectional survey: causality direction (stress → behaviour vs behaviour → stress) can't be pinned down.
- Self-reported scales, single-point-in-time; common-method bias is a standing risk in PLS-SEM survey designs.
- Literacy measured by standard instruments that may not capture financial knowledge as it functions in informal/low-income economies.
So what for Nick
- The ordering is the takeaway: behave > de-stress > know. Anyone building a financial-improvement plan (himself, family, community work) should weight habit automation and stress reduction above content consumption.
- Concrete: automate savings/payments so good behaviour doesn't depend on willpower or knowledge; treat financial anxiety as a first-class problem to solve (it works through behaviour, per the mediation path).
- Humility check for personal-finance content: the most-cited lever in policy talk (literacy) had the weakest direct effect here — and no effect at all on behaviour. Reading about money ≠ doing money.